Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution Auden Schendler PublicAffairs February 23, 2009 Green has finally hit the mainstream. Soccer moms drive Priuses. And the business consultants say its easy and profitable. In reality, though, many green-leaning bus...
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Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution
Auden Schendler
PublicAffairs
February 23, 2009
Green has finally hit the mainstream. Soccer moms drive Priuses. And the business consultants say its easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling while the planet burns. Why? Because implementing sustainability is brutally difficult. In this witty and contrarian book, Auden Schendler, a sustainable business foot soldier with over a decades worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his? Well only solve our problems if were realistic about the challenge of climate change. In this eye-opening, inspiring book, Schendler illuminates the path.
About the Author
Auden Schendler is Executive Director of Sustainability at Aspen Skiing Company. He worked previously in corporate sustainability at Rocky Mountain Institute. Auden has been a trailer insulator, burger flipper, ambulance medic, Outward Bound instructor, high school math and English teacher, freelance writer, and Forest Service goose nest island builder. An avid outdoorsman, Auden has climbed Denali, North Americas highest peak, and kayaked the Grand Canyon in the winter. His writing has been published in Harvard Business Review, the L.A. Times, Rock and Ice, and Salon.com, among other places. In 2006, Auden was named a global warming innovator by Time magazine. He lives in Basalt, Colorado with his wife, Ellen, and their children, Willa and Elias.
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