The ROI of workplace digital signage: What you need to know
Digital signage has undergone a major glow-up over the last several years, becoming a communication powerhouse for modern workplaces and campuses. The numbers don’t lie: Research shows the global digital signage market is projected to skyrocket to $51.62 billion by 2033.
Think of it as your trusty sidekick for creating a more informed, engaged, and productive work environment. But beyond the feel-good vibes, the right digital signage solution can significantly impact your bottom line.
Let’s dive into the real-world impact and return on investment (ROI) of digital signage.
Goodbye boring meetings, hello productivity boost
Tired of endless meetings that could’ve been a quick email?
Digital signage swoops in as your workplace hero, delivering news, updates, and reminders right where teams can see them. This means less time in unproductive meetings and more time focused on meaningful work.
Think about it: The average worker spends up to two full days in meetings each week, so reclaiming that time is a major win.
New hire? Visiting client? No problem. Digital signage rolls out the welcome mat
But it doesn’t stop there. First impressions matter, and digital signage helps you roll out the red carpet for new employees and visitors to your workplace. Digital signage turns your reception area into a welcoming hub. It can:
- Greet new hires: Introduce them to your company culture, values, and team members with engaging visuals and messages.
- Guide visitors: Provide interactive maps, directories, and schedules to help them navigate your workplace with ease.
- Showcase your brand: Highlight your company’s achievements, mission, and products to impress potential clients and partners.
- Create a positive atmosphere: Display welcome messages, inspirational quotes, or even live social media feeds to create a vibrant and engaging environment.
Why is this important? A warm welcome sets the tone for a positive relationship. Just 52% of new hires are satisfied with their onboarding experience, according to the Harvard Business Review, and a poor first impression can cost you potential business. Digital signage can change that, making everyone who walks through your doors feel valued and informed.
Celebrate, connect, and cultivate a positive vibe
Imagine a workplace where birthdays are celebrated, achievements are recognized, and company news is shared with a splash of fun. That’s the power of digital signage.
With visual content grabbing 94% more engagement than plain text, and an incredible 83% recall rate, digital signage is the perfect tool for delivering those feel-good messages. And when you publish content across multiple channels, like your employee app, everyone stays in the loop.
Your workplace communication powerhouse
Your workplace is a bustling hub of activity, and digital signage is the megaphone that cuts through the noise. It ensures that employees stay in the know about events and important announcements.
But it’s not just about broadcasting – it’s about creating a connected and engaged culture. Interactive maps guide new hires, vibrant displays showcase company news, and eye-catching promotions for upcoming events turn your workplace into a vibrant community.
Plus, with digital displays capturing 400% more views than static displays, your messages won’t be missed.
Real-world ROI: From classroom to boardroom
Don’t just take our word for it. Major brands and educational institutions are already reaping the rewards of digital signage.
Costco is driving engagement in bulk, with 2,500+ digital signs for in-store advertising and communication with frontline workers, 1000+ empowered users, and smooth integration with ChromeOS for a scalable and secure infrastructure. Check out the podcast.
Paramount realized cost savings and replaced email as its primary channel with a cloud-based solution that’s four times more efficient than the company’s previous one.
Florida Atlantic University no longer needs dedicated PCs for signage, saving time and resources. And training is a breeze now too – down from hours to just 15 minutes.
Insight Enterprises was able to get more employees working from the office, thanks to its new workplace tech.
And the University of Northampton has greatly enhanced campus communications with a mix of global, local, dynamic, and targeted digital signage – including a 40-foot high LED “Power Tower”, a landmark feature for the campus and the community.
These are just a few examples of how organizations are boosting efficiency, engagement, and ROI.
Get even more ROI from your existing tech
If you’re already using Microsoft Teams Rooms, you’re sitting on a goldmine of potential. Appspace is now built right into Microsoft Teams Rooms with digital signage that can turn those idle meeting room screens into 24/7 communication hubs.
How to get the most from your digital signage investment
Want to make sure you’re squeezing every drop of ROI out of your digital signage investment? Here’s your checklist:
- Set clear goals: What do you want to achieve? More engagement? Better communication? Streamlined processes? Define your objectives to guide your strategy.
- Know your audience: Tailor content to resonate with your specific audience, whether it’s employees, students, or visitors.
- Track and optimize: Measure engagement, gather feedback, and use data to fine-tune your content for maximum impact.
- Choose the right platform: A robust, user-friendly platform can make all the difference in ensuring your digital signage network runs smoothly and delivers results.
By understanding the benefits of digital signage and strategically implementing it, you can unlock its full potential.
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