WX trends: ‘Ghost’ job postings are causing havoc for job hunters

Our workplace experience (WX) trends series looks at recent news articles, videos, social media posts, and thought leadership pieces on workplace experience. You’ll also hear from our experts on what’s trending.

In this WX trends, we dive into the world of ‘ghost’ jobs and ask – what’s the point? Next, tips and tricks on how to spot a ‘ghost’ job posting. Finally, who’s responsible for the fictitious postings, and what should be done about them?

What is a ‘ghost job’ and what are they for?

The job market has shifted, making it harder to find work compared to the post-Great Resignation period when job openings were abundant.

Now, layoffs and budget cuts have reduced workers’ leverage. Despite job boards like LinkedIn and Indeed showing open positions, many of these postings are outdated or never meant to be filled — so-called ‘ghost jobs’, according to a BBC story.

This issue isn’t new but has worsened with technology, the article explains, as companies use these listings to attract resumes, appear to be growing, or to motivate current employees.

A study by Revelio Labs, a U.S.-based workforce intelligence firm, found that over half of job postings in 2023 didn’t lead to hires, and many roles remain open for extended periods.

Some companies leave listings up indefinitely to build a pool of potential candidates, the article continues. While not all lingering job posts are ghost jobs, they create frustration for job seekers who spend hours on applications that go unanswered.

This has led some job hunters to change their job-hunting strategies, opting for more targeted applications. However, companies risk damaging their reputation if job seekers feel misled by these phantom postings, the article concludes.

“I can see why these so-called ‘ghost’ jobs are frustrating,” says Holly Grogan, Chief Experience Officer at Appspace. “It doesn’t seem like a good use of time for anyone.”

3 ways to spot a ‘ghost’ job

Job hunting can be a rollercoaster of emotions, especially when you find a position that seems perfect, only to be met with silence from the company, a Lifehacker article finds.

This frustration might be because the job never existed. According to a Resume Builder survey, 40% of companies posted fake listings this year.

To identify these ‘ghost’ jobs, first, look for vague descriptions. Companies sometimes post these to gauge the talent pool for future roles. If a listing lacks specific qualifications and responsibilities, it might be a ghost job.

Secondly, check the posting date. Jobs advertised for over a month might not be real. The average time to fill a position is more than 40 days, the article states, so old listings could be suspect.

Finally, watch for duplicate listings. Some companies post multiple versions of the same job to attract a broader talent pool. By scrutinizing these details, you can avoid the trap of applying for nonexistent jobs.

Whose job is it to crack down on ghost posts?

Job hunting can be gruelling, especially when you realize some job postings are fake.

These are either listings with no intention to hire or positions with overly strict requirements, often meant to keep up appearances, placate staff, or scout future talent, according to an article in Above The Law. Companies may also need to post publicly due to legal or contractual obligations.

Opinions vary on the prevalence of ‘ghost’ jobs, but their existence can discourage job seekers and contribute to burnout, the article continues.

Currently, no laws regulate ghost jobs, though state or federal action, like the Federal Trade Commission’s recent employment interventions, could address the issue. Ontario’s Labour Minister David Piccini proposes that larger companies disclose the urgency of job postings.

To avoid ghost jobs, build contacts within target companies for reliable leads, the article concludes. Despite the challenges, you might still have to apply to uncertain listings – because avoiding all could mean missing genuine opportunities.

For more trends in workplace experience, explore the WX Hub.